CHALLENGE:
As a consequence of an increase in cancer cases in young adults, La Liga Contra el Cáncer generates awareness about the prostate, testicular and penis cancer with the intention to showcase the preventive medical controls for an early detection, making it possible to help people by breaking long considered taboos.
CONTEXT:
There are strong misgivings in relation to the prostate, testicular and penis cancer preventive tests, and men healthcare in general. Bringing conversations about these types of cancer to the table has been out of the question. In fact, almost all the preventive communication in the media has been directed mainly to female forms of cancer.
IDEA:
All men love their balls, that's why we intervened the most beloved "love sticker" on Instagram. The challenge was to encourage all men to break taboos around preventive checkups. This idea looked forward to help men create a commitment to change and raise awareness about annual screenings.
RESULTS:
5 lives saved by an early-stage diagnosis.
1,800% increase in preventive medical check-ups.
We raised $2,000,000 at Free Press.
More than 90 million impressions.
More than 2,520,000 interactions on social media.
AWARDS:
ADC Awards 2019
- Shortlist - Interactive - Instagram Campaign
CLIO Awards 2019
- Bronze - Social Media - Multi-Platform
Cannes Lions 2019
- Bronze - PR
- Bronze - Social & Influencers
D&AD 2019
- Shortlist - Media - Use of Social
IAB Mixx 2019
- Gran Mixx Award
- Gold - Social Media
- Shortlist - Low Budget
- Shortlist - Social Responsibility and Public Service
IPRA Awards 2019
- Premio - Influencer Management
ANDA 2019
- Award - Social Responsibility
- Award - Most Innovative Idea
SABRE Awards 2019
- Award - Best Campaign in South America
- Award - TOP 40 Best Ideas of the Globe
Ojo de Iberoamérica 2018
- Bronze - Digital & Social
- Shortlist - Sustentable
- Shortlist - PR
IRBIN, the first social robot in the world that uses Artificial Intelligence (AI) to optimize a recycling ecosystem.
CHALLENGE:
Upsettingly, there is no culture of recycling In Latin America. Specifically in Peru, more than 23,000 tons of garbage are generated every 24 hours, but only 1.9% of it is recycled. The rest ends in streets, rivers and oceans.
CONTEXT:
Due to a poor waste management and in order to comply with the Environmental Law, Peru imports 1.2 million tons of plastic waste every month.
IDEA:
IRBIN (Intelligent Recycle Bin) is a social robot that uses artificial intelligence to optimize the recycling ecosystem by automatically separating waste. In this way it simplifies the 12 steps of recycling into 5 steps, connecting in real time all businesses for a more sustainable world.
CHALLENGE
Turn repeat purchase into a habit, trial into an impulse, and expand how people use Fairy Spray in the kitchen, so they clearly understand why they need it.
CONTEXT
After a strong year in sales with Fliss Fliss vs. Fluss Fluss, we saw an opportunity to keep building Fairy Spray (P&G) as a fresh, distinctive brand within the cleaning category by positioning soaking as an outdated method.
IDEA
We turned plates, pans, and cups into the stars of a music video where, through humor and rhythm, they tell their truth: they don’t need to sit in the sink overnight.
The result is an entertaining, catchy, and educational piece that captures a behavior shift in a single line “Soak for you, Fluss Fluss for me.”
CHALLENGE:
Highlight Endesa’s ability to offer expert advice and maintain a close, personal relationship with its customers through its sales channels.
CONTEXT:
The beginning of the year is one of those moments when consumers consider switching companies in search of better deals and ways to save money for themselves and their families.
IDEA:
We created “Experts in Advice”, a new concept for Endesa’s “Your Home”, built around the idea of their offices as the go-to place for all your questions—of course, questions related to saving money. Three humorous spots that spotlight that friendly, comfortable, and comically familiar kind of service where customers drop by asking for advice about… well, pretty much anything.
CHALLENGE:
In Peru, 1 out of every 10 people have disabilities and 50% of them are visually impaired.
Despite being a very important community, most of the time they feel excluded from advertising campaigns, as well as brand experiences.
CONTEXT:
Sodimac Homecenter, as part of its core values -diversity and inclusion, decided to create a 100% audio-immersive experience so that visually impaired people feel more included than ever.
IDEA:
With the advice of CONADIS (National Disability Council) and the support of an expert team in audio systems, we convert the products of your catalog into sounds.
We recreate spaces with binaural technology and the use of the Foley effect to generate an immersive environment through a route that allows visually impaired people to feel part of it.
RESULTS:
With this initiative, Sodimac Homecenter will include inclusive content as part of its AON.
Reach of 2,646,300 users.
We raised $95,300.00 in terms of Free Press.
CHALLENGE:
Sprite flipped their label upside down to show their irreverent spirit, but they needed a campaign idea to support their action.
CONTEXT:
Showing off is a common and somewhat irritating behavior among teenagers (their social media activities are a great example of this).
IDEA:
Taking advantage of this teenage attitude, we turn a bus stop into an interactive mirror to play a joke on them and let them see that having a presumptuous attitude may be irritating for other people around, that's why we flipped the label upside down.
CHALLENGE:
Coca Cola Zero was going to be part of the premiere of "Star Wars: Episode VII", but the paradigms about the “zero” Coca Cola category needed to be broken by trying it.
CONTEXT:
After 32 years, Star Wars was releasing its next episode. Even if someone has not seen the movies, everyone knows about “The Force”, only no one had tried it before.
IDEA:
We developed the #TasteToBelieve campaign for the long-awaited film and display it in a vending machine at the lobby of Cinemark movie theaters.
The vending machine allowed you to get Coca Cola Zero for free, for those who knew how to use “The Force”.
RESULTS:
Views: +2 million
+4million reach
Average value: approximately $200,000.
Sales: +51%
CHALLENGE:
Pilsen Callao, the beer of true friendship, wanted to reach young people to strengthen the concept and value of “friendship” through consumption experiences to reach customers at events.
CONTEXT:
With the nowadays comforts and the accelerated pace of life, we found that "isolation" is a real tension for people, but we also noticed a strong disposition and desire to meet again at the end of the year.
IDEA:
We created the "Pilsen Reunion" and took ownership of all the graduating class meeting events at universities, college and high schools to create fun and memorable experiences for people.
CHALLENGE:
Philips Male Grooming was going to carry out a regional campaign starting in Mexico, but I wanted to generate fresh and genuine experiences based on the knowledge of their target customers.
CONTEXT:
Monotony is something that happens to all of us, so we wanted to exploit personal expression as a source of inspiration and, above all, a driver of change.
IDEA:
We created an online short film that chronicled the contrasting life of Rafael García, a young executive who, despite living in a monotony, found a way to express the memories of his day to day in order to create something that inspires other people.
